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Connecting Business Strategy to IT Strategy

Business depends more than ever on technology - business and technology executives depend more than ever on each other. The gap between them is real, and the future belongs to those who bridge it.

Helping companies bridge this gap is our business.


The Beta Group is an international management consulting and research firm. We are a resource to senior executives seeking to understand how to manage and employ information technology to support their business strategies and improve business performance. We do this by:

  • Building consensus among senior executives about the strategic business use of technology.
  • Identifying high return-on-investment technology projects.


We help our clients answer the question:

"How can our business and technology people and resources best work together to further increase the value of our company?"


The Beta Group's practice is based on a way of approaching IT decision-making and management called Information Economics. Information Economics was co-developed by Bob Benson (in a collaboration with Marilyn Parker of IBM) as a tool for helping business managers participate in planning and managing IT functions of their companies.

Our commitment to our clients is to maintain a thought leadership role in business and information technology. Through our experience and research, we continue to develop additional business-value methods and tools, used successfully by clients throughout the world.



About Our Firm | Our Methods | Conferences | Alliances | Talk to Us
Publications | Industry Case Studies | Press | Useful Links | Site Map | Home




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